Lonnie Hodge, CEO of CultureFish Media; Grace Zhou, manager of Baidu's new International office; and Sam Flemming, CEO of the first and leading IWOM research and consulting firm in China, present information about the newest strategies for successful marketing online in China. Areas addressed are: Internet Word of Mouth, Research Methodologies, Organic and Paid Search, Chinese Consumer Search Behaviors, Geographically Targeted Language, PR Releases, Cultural SEM and more. Baidu specific topics include: how Baidu works, efforts Baidu is making to reach and connect with international clients, how to buy Baidu keyword campaigns, new products, how Baidu works with foreign and domestic SMEs, and best practices for keyword campaigns and search submission related to China's leading search engine. The 45-minute discussion is followed by a question-and-answer session. The presentation and Q and A session will be conducted in English.