Pernod Ricard is the world’s 2^nd largest wines and spirits producer, after its establishment in 1957. What sort of brand strategies will the renowned company play in the fierce competition in the Chinese market? We talked with Philippe Guettat, Managing Director of Pernon Ricard China to find out.

After being in the mining business for about 100 years, Inco is the world’s second largest nickel producer and is a major supplier to varied industries, including stainless steel, aviation and automobile. Inco has factories in Canada, China, Indonesia, Britain and America.

Since re-starting the direct route flight from Sydney to Shanghai, Qantas has been an ambitious player in the airlines market to China. As the airline was increasing those direct flights to 4 per week, we sat down for a talk with Geoff Dixon, CEO of Qantas to learn more about the Australian company’s plans for this very competitive market. Future plans include daily flights between Shanghai and Beijing to and from Sydney.

Nokia has recently relocated portions of its R&D team in China. It has established the 3G Core Network R&D Center in Chengdu, the Software Innovation Center in Hangzhou, and the FINCHI Innovation Center in Shanghai. What is the top cell phone handset company up to with these strategic moves into China? We talked with Marko Vanska, Director of Nokia Ventures Organization Asiaabout these developments and their cooperative ventures with Chinese companies.

There were over 30 million outbound Chinese tourists last year. This number is expected to continue to grow considerably as China's economy continues to expand. We interviewed Bruce MacMillan, President/CEO of Tourism Toronto to get his views of the development of Chinese business and tourist travel to his area of the western world as visa requirements improve and Canadian promotions reach out to the Chinese.

The blood products market is a specialized and recent development in China. We interviewed Kieu Hoang, president of Shanghai RAAS Blood Products Co. Ltd. who considers product quality as the top priority of his company. After almost 20 years in China, he says that the long history of safety and value in their products has led to the good faith of their customers in trusting their blood product supplies.