China’s 15 billion yuan movie market is going through a big change. The government has divided the film distribution market among 38 cinema chains for the last 3 years. The distribution companies provide movie scheduling, prints and promotions for the theatres. Getting people into the seats for new movies is always tricky and expensive to do. As the system goes through with a mandated shake-up, theatre owners must now choose their new business allies carefully. Of course, the show must go on!