Recent years, western spirits is expanding in China. The volume of alcohol imported through shanghai port last year exceeded 310 million US dollars, double the figure for 2004. Western spirits such as whisky and brandy accounted for 80 percent. In this week's Bizwatch, Ken Y. Chen, manager of L.E.K Consulting limited will talk about the change in Chinese consumption habits, and the challenges for western spirits companies establishing their brands in China.